John Lennon
We collaborated with Noir & Tide to design a high-impact visual identity and digital experience for their expanding fashion label. The process involved creative direction, brand system development, and e-commerce design that balance refinement and bold expression.
Web Design
Jun 14, 2025
Noir & Tide needed an identity that could grow across markets while staying true to its roots in contrast and movement. We designed a monochrome brand system built around structure, rhythm, and emotion. The website extends this story digitally — editorial in tone, commercial in function — giving the brand a confident visual language that feels timeless yet modern.
We worked with Hausten for several years on long-term projects, including the creation of guidlines for our in-house studio.
While Hausten was always available remotely and quickly accessible, the physical meetings with direct implementation were particulary helpful.
I would recommend Hausten to other clients any time.
Stephanie Weidman - Head of Creative
